Duration
15h Th, 10h Pr, 2d FW
Number of credits
| Master in geography : general (120 ECTS) | 4 crédits | |||
| Master in urban planning and territorial development (120 ECTS) | 4 crédits |
Lecturer
Language(s) of instruction
French language
Organisation and examination
Teaching in the first semester, review in January
Schedule
Units courses prerequisite and corequisite
Prerequisite or corequisite units are presented within each program
Learning unit contents
The course introduce sightseeing tour, managment of destination and tourism development strategies. It introduces to the marketing mix. The class includes the proposal of a new product and the drafting of a business plan.
Learning outcomes of the learning unit
Strategic use of the concept of "destination'
Assessing of a tour or a destination
Creating of new tourist products (in regards of marketing mix)
Writing strategic recommendations
Drafting of a busines plan
Prerequisite knowledge and skills
Spatial analysis
Cartography
Statistic
Economy
Qualitative and quantitative Survey
Planned learning activities and teaching methods
Theoretical introduction on destination and tourist circuits, marketing mix, community based tourism.
Drafting of a business plan concerning a new tourist product.
Mode of delivery (face to face, distance learning, hybrid learning)
Face-to-face course
Additional information:
Lectures and case studies. Collaborative work.
Hybrid mode possible if the situation requires it
Recommended or required readings
Exam(s) in session
Any session
- In-person
oral exam
Written work / report
Additional information:
Oral exam (50%) and reports on case studies (50%)
Work placement(s)
Organisational remarks and main changes to the course
...
Contacts
Prof. Dr. Serge Schmitz 04/3665629 S.Schmitz@uliege.be