University of Liege | Version française
Academic year 2014-2015Value date : 31/10/2014
GEST3003-1  Competitive strategy in the marketplace

Duration :  16h Th, 16h Pr
Number of credits :  
Master in Aerospace Engineering, Professional Focus (Management), 2nd year3
Master in Architecture and Engineering, specialized approach, 2nd year3
Master in Chemical and Material Sciences, specialized approach, 2nd year3
Master in Civil Engineering, professional focus in management , 2nd year3
Master in Electrical Engineering, specialized approach, 2nd year3
Master in Electro-mechanical Engineering, Professional Focus (Management), 2nd year3
Master of science in computer science and engineering, professional focus in management, 2nd year3
Master in Computer Science, Professional Focus (Management), 2nd year3
Master in Mechanical Engineering, specialized approach, 2nd year3
Master in Geological and Mining Engineering, specialized approach, 2nd year3
Master in Engineering Physics, specialized approach, 2nd year3
Master in Agricultural Bioengineering, Professional Focus, 2nd year3
Master in Chemistry and Bio-industries, Professional Focus, 2nd year3
Master in Environmental Bioengineering, Professional Focus, 2nd year3
Master in Forests and natural Areas Engineering, Professional Focus, 2nd year3
Master in Mathematical Sciences, professional focus in management, 2nd year3
Lecturer :  Michael Ghilissen
Language(s) of instruction :  
English language
Organisation and examination :  
Teaching in the first semester, review in January
Course contents :  
Competitive Strategy in the Marketplace focuses on what business managers need to know in order to create strategies that gain competitive advantage for products and services. It does this by giving students a deep understanding of the rules of strategy as applied to the competitive marketplace of economic exchange.

The focus of the course is on developing skills: cognitive, practical and professional. The course's emphasis is on practical application of strategic models also supports employability across a range of sectors.

The course examines:
* the idea of strategy and sustainable advantage in economic competition;
* the sources of value in product offerings and how they change with market evolution;
* the roles of technology and operations in creating value;
* the ways that technological, social, and environmental change coupled with competitive actions affect the evolution of competitive strategy;
* how to understand competition and competitors;
* how to create, plan, and evaluate strategy.
Learning outcomes of the course :  
The premise of the course is that firms are successful when they implement strategies that create and capture value.

Thus, the overall objectives of the course is to learn how to:
* analyze competition in specific marketplace situations,
* create strategies that maximize competitive advantage in gaining economic profit; and
* formulate plans to implement those strategies.

Specifically, students will be able to:
* Identify the forces that shape competition for economic exchanges.
* Understand the general strategic principles that govern competition and specify the competencies needed for success in different situation.
* Analyze the sources of value in product offerings, the techniques for measuring value, and how markets are segmented based on differences in the perceived value.
* Demystify what in many respects is the least well-understood aspect of strategy - putting plans into practice.The assignments will develop and demonstrate your skills in analysis, problem-solving, decision-making and information literacy.
Prerequisites and co-requisites/ Recommended optional programme components :  
Planned learning activities and teaching methods :  
Mode of delivery (face-to-face ; distance-learning) :  
This course is taught in English and it is organized during the Fall semester.
Recommended or required readings :  
Relevant course material, course's schedule, class assignments, key documents, lecture notes, or media will be made available online, at LOLA:
http://lola.hec.ulg.ac.be/claroline/course/index.php?cid=GEST3003_1
Assessment methods and criteria :  
Work placement(s) :  
Organizational remarks :  
There is no required textbook for this course.
Contacts :  
For information, please email Michael Ghilissen at michael.ghilissen@ulg.ac.be
Office hours: by appointment only.



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