2023-2024 / GEST3783-1

Entrepreneurship and Business Modeling

Duration

24h Th, 60h AUTR

Number of credits

 Master in management (120 ECTS) (MBA)5 crédits 

Lecturer

Bernard Surlemont

Language(s) of instruction

English language

Organisation and examination

Teaching in the second semester

Schedule

Schedule online

Units courses prerequisite and corequisite

Prerequisite or corequisite units are presented within each program

Learning unit contents

The course will be an opportunity to address and review the following key concepts in modern entrepreneurship:

  • Entrepreneurial mindset
  • Identifying Venture Opportunities.
  • Business Model and Value Proposition
  • Lean start-up methodology
  • Effectuation and "pretotyping".
  • Going from the ideal to the deal

Learning outcomes of the learning unit

One of the very first questions that pops up when talking about an entrepreneurship course is: "can entrepreneurship be taught?" or, more precisely, "can one teach others to become entrepreneur?" This question is obviously a real challenge for a professor of entrepreneurship when he has to decide "what?" and, more importantly, "how?" to teach. There are two ways to address this challenge:

  • The first one is the easy way! Teaching "about" entrepreneurship means ambitioning that students understand what entrepreneurship is all about. It is "just" a matter of diffusing knowledge. The "what?" consists in introducing students to the key data, trends, tools and concepts related to entrepreneurship. The "how?" looks pretty much like any other course: lectures. This teaching could largely be compared that of a professor of art history introducing the masterpieces of Rembrandt's or Michelangelo's masterpieces. Attending such a class will give you a better understanding of classical art, but will not make an artist out of you!
 
  • The second one is the hard way! Teaching "for" entrepreneurship means ambitioning that students understand what it means to be entrepreneur and develop some of their entrepreneurial skills. It is "just" a matter of helping students to engage in a real entrepreneurial journey. The "what?" in this case is not necessarily very distant from the traditional way but the "how?" is so far away from it that it is not comparable. This teaching could largely be compared that of a professor of painting organizing workshops about the techniques of the great classical painters. Attending such a class will help you to improve your skills. It will not make you a great master but it will engage you in an artistic journey and help you understand if you wish to pursue this way for a significant part of your professional life.
 
My passion for Entrepreneurship drives me toward the "hard way" and this is for two reasons. One is that being in the driving seat of his life to head toward his passion is just fantastic! The second reason is that this engagement could lead to the conclusion, by the student, that he/she is not willing to pursue such journey and just prefer to go (back) for a corporate job. This means that he/she would have learned something important about him/her. So, let's go for the hard way.

Prerequisite knowledge and skills

Planned learning activities and teaching methods

...

Mode of delivery (face to face, distance learning, hybrid learning)

face-to-face

Recommended or required readings

...

  • Class preparation is essential as teaching will be done on the basis of few lectures and many "learning by doing" exercises organized over the weekend.
  • The students will be assessed on the basis of their class participation and contribution to discussions
  • Multiple choices questionnaire

Work placement(s)

Organisational remarks and main changes to the course

The seminar will take place at the Kloster Heidberg in Eupen. It will be organized over a weekend from Friday 5pm until Sunday 1pm.

Contacts

b.surlemont@uliege.be

Association of one or more MOOCs