2023-2024 / MEDC0005-1

Communication of Cultural institutions (Relations presse, relations publiques)

Duration

30h Th

Number of credits

 Master in multilingual communication (120 ECTS)5 crédits 
 Master in communication (120 ECTS)5 crédits 

Lecturer

Alexandre Jacques, Jean-Yves Reumont

Language(s) of instruction

French language

Organisation and examination

Teaching in the second semester

Schedule

Schedule online

Units courses prerequisite and corequisite

Prerequisite or corequisite units are presented within each program

Learning unit contents

PARTIM PUBLIC - CULTURAL COMMUNICATION (Alexandre Jacques)

The course proposes to define the profession of "socio-cultural social worker" and to reflext on the specificity ot its role and missions.
In a transversal way, the course proposes to identify the characteristics of the sociocultural sector in french-speaking Belgium.

During the sessions, the students will accomplish practical exercises, in sub-groups. These exercises will be the subject of a constructive and collective analysis.

 PARTIM PRIVATE CULTURAL COMMUNICATION

- Evolution of the profession and current issues
- Specificities of the private cultural sector
- Importance of communication at managerial level (image, internal management, etc.)
- Communication strategy

  • Communicating what (cultural content vs. para-cultural content, etc.)
  • Communicate how (oral, written, audio-visual communication; traditional and digital tools; success vs. failure)
  • Communicate for whom (collective vs. individual, audiences, sponsors, public authorities, colleagues, agents, record company, etc.)
  • Communicate where (local, international communication; online vs offline)
  • Communicate when (pre-event - event - post event; communication in times of crisis)

Learning outcomes of the learning unit

PARTIM PUBLIC - CULTURAL COMMUNICATION

At the end of the course, the student will be able to : 

  • Understand the specificities and the challenges of the socio-cultural field in french-speaking Belgium ;
  • Carry out socio-cultural activities adapted to an audience, to a sector ; 
  • Animate groups in a civic approach (ie put into practice the methodes of "Education Permanente") ;
  • Constructively evaluatge its action
PARTIM PRIVATE CULTURAL COMMUNICATION

At the end of the course, the student will be able to identify the specificities of the private cultural sector, to design, develop and budget a complete communication plan for a private cultural event.  He/she will be able to identify the advantages and disadvantages of the different traditional communication tools (radio, TV, posters, newsletters, etc.) but also the new digital tools (social networks, digital marketing, data marketing, etc.). Depending on the type of event, the people involved and the target audience, students will be able to adapt their communication strategy.

Prerequisite knowledge and skills

PARTIM PUBLIC - CULTURAL COMMUNICATION

Writing skills. Basic knowledge of the concepts of "Education Permanente".

 

PARTIM PRIVATE CULTURAL COMMUNICATION

Basic knowledge of communication methods and tools. Writing skills.

Planned learning activities and teaching methods

PARTIM PRIVATE CULTURAL COMMUNICATION

Typical structure of a session: A. (+- 1h) theoretical introduction on a general theme or a specific issue + case study introduction; B ( +-1h) Application (analysis of materials, production, collective critical discussion)  

Case studies : Les Ardentes; Reflektor; Fêtes des Solidarités; Mithra Jazz in Liège; OM (launch of a new concert hall in Seraing)  

Materials: communication plan, press release, social network history, media partnerships, audio-visual content, invitation to external speaker, comparative analysis with other events (social network analysis, etc.)

Mode of delivery (face to face, distance learning, hybrid learning)

Face-to-face course

Recommended or required readings

PARTIM PRIVATE CULTURAL COMMUNICATION

Analysis of examples seen in the course, research of similar cases and course notes.

Written work / report

Continuous assessment


Additional information:

PARTIM PUBLIC - CULTURAL COMMUNICATION

The final essessment will cover : 

  • the individual work provided during the sessions by the student (continuous evaluation of the practical exercises) ;
  • a written document (5 pages) by sub-group relating the analysis of the animation (description in terms of objectives, content methods, ...).
 

PARTIM PRIVATE CULTURAL COMMUNICATION

The final assessment will be a synthesis of active involvement during the course and a written group assignment in which students design, develop and produce a (non-fictional) communication plan around an upcoming cultural event.

Work placement(s)

NA.

Organisational remarks and main changes to the course

Contacts

CULTURAL COMMUNICATION - PUBLIC PARTIM

Jacques Alexandre
A.Jacques@uliege.be
0496 08 51 72


PARTIM PRIVATE CULTURAL COMMUNICATION

Jean-Yves Reumont
jyr@lesardentes.be
0475686054

Association of one or more MOOCs