University of Liege | Version française
Academic year 2014-2015Value date : 23/10/2014

HEC Management School - University of Liege

Description of course programmes, learning outcomes and career openingsEnrolments and AdmissionFaculty websiteSchedule

Master en sciences de gestion, à finalité spécialisée en marketing and strategic intelligence
Or
Th
Pr
Au
Credits

First Year

Compulsory courses

DROI1262-1

Labour Law - Paul Crahay
Q2
30
-
-
5

GEST1079-3

Entrepreneurship (english language) - Jean-Marie Choffray
Q1
30
-
-
5

GEST3029-1

International Strategy (english language) - Nathalie Crutzen

18
-
-
3

INFO2039-2

Management Information Systems (english language) - Ashwin Ittoo
Q1
30
-
-
5

GEST3030-1

Development of managerial skills - Jean-Marie Dujardin, Jocelyne Robert
TA
12
-
-
2

MQGE0005-5

Quantitative Methods in Management (english language)




5
-
Part : Operations Research - Yasemin Arda
15
-
-
-
Part : Statistics - Cédric Heuchenne
15
-
-

MARK0781-2

Strategic Marketing (english language) - Zelal Ates, Cécile Delcourt, Jean Tondeur
Q1
30
-
-
5

FINA0050-1

Valuation and Capital Budgeting (english language) - Marie Lambert, Alain Schockert
Q1
30
-
-
5

GRHO0017-2

Change Management (english language) - Olivier Lisein
Q1
30
-
-
5

Optional courses

Choose one language course from the following :

Notice access to basic-level language courses is subject to a number of requirements - see the HEC regulations.

LANG1925-1

German 4 - Marie Mawhin
Q2
30
-
-
5

LANG1926-1

Advanced German 4 - Sylvia Deroose
Q2
30
-
-
5

LANG1927-1

Spanish 4 - Alexis Alvarez Barbosa, Véronique Peiffer
Q2
30
-
-
5

LANG1928-1

Advanced Spanish 4 - Nicole Grutman
Q2
30
-
-
5

LANG1929-1

Italian 4 - Christine Hanon
Q2
30
-
-
5

LANG1930-1

Advanced Italian 4 - Christine Hanon
Q2
30
-
-
5

LANG1931-1

Dutch 4 - Nicole Engelen, Lutgarde Nachtergaele, Baudoin Yans
Q2
30
-
-
5

LANG1932-1

Advanced Dutch 4 - Lutgarde Nachtergaele
Q2
30
-
-
5

LANG1933-1

Elementary German 1 - Sylvia Deroose, Marie Mawhin
Q2
30
-
-
5

LANG1934-1

Elementary Spanish 1 - Alexis Alvarez Barbosa, Véronique Peiffer
Q2
30
-
-
5

LANG1936-1

Elementary Dutch 1 - Nicole Engelen

30
-
-
5

LANG1954-1

French beginner level 1 - ISLV

30
-
-
5

Notice this course is only open to non-French speaking students.

Choose one option from the following :

Notice each option given below is a prerequisite to access to the concerned focus, offered in 2nd year of Master.

Option "Banking and Asset Management"

FINA0051-1

Banking and Insurance (english language) - Fabien Boniver, Georges Hübner
Q2
30
-
-
5

FINA0052-1

Financial Derivatives (english language) - Aline Muller
Q2
30
-
-
5

FINA0053-1

Investments and Portfolio Management (english language) - Georges Hübner
Q2
30
-
-
5

Option "Financial Analysis and audit"

FINA0011-2

Audit (english language) - Félix Fank

30
-
-
5

FINA0030-1

Consolidation and IFRS (english language) - Patrice Schumesch
Q2
30
-
-
5

FINA0044-5

Strategic Performance Management (english language) - Gabriele Catania

30
-
-
5

Option "Marketing and Strategic Intelligence"

MARK0783-1

Consumer Intelligence (english language) - Zelal Ates
Q2
30
-
-
5

INFO2048-1

Business Analytics (english language) - Michael Schyns
Q2
30
-
-
5

Choose one of the following courses :

GEST3146-1

Digital Marketing Essentials (english language) - André Blavier, Céline Brandt

30
-
-
5

MARK0784-1

Introduction to Strategic Intelligence (english language) - Claire Gruslin

30
-
-
5

Option "Social enterprise management"

GEST3035-1

Introduction to social economy and social entrepreneurship (english language) - Jacques Defourny
Q2
30
-
-
5

GEST3036-1

Social Innovation and Organisational Diversity (english language) - Benjamin Huybrechts
Q2
30
-
-
5

GEST3037-1

Financing Social Enterprise (english language) - Sybille Mertens de Wilmars

30
-
-
5

Second Year

Compulsory courses

GEST1076-1

Sustainable strategy in a multi-polar world (english language) - Nathalie Crutzen, Marc Deschamps
Q2
30
-
-
5

Notice The students enrolled in the professional focus in entrepreneurship are invited to attend the course GEST0215-2 "Growth strategy" (5 ECTS) instead of the course GEST1076-1.

GTFE0013-1

Final work - Collégialité

-
-
-
20

Optional courses

Follow-up to the language choice made in the 1st year of Master :

LANG1938-1

German 5 - Marie Mawhin
Q2
30
-
-
5

LANG1939-1

Advanced German 5 - Sylvia Deroose
Q2
30
-
-
5

LANG1940-1

Spanish 5 - Nicole Grutman
Q2
30
-
-
5

LANG1941-1

Advanced Spanish 5 - Véronique Peiffer
Q2
30
-
-
5

LANG1942-1

Italian 5 - Christine Hanon
Q2
30
-
-
5

LANG1943-1

Advanced Italian 5 - Christine Hanon
Q2
30
-
-
5

LANG1944-1

Dutch 5 - Doris De Laet
Q2
30
-
-
5

LANG1950-1

Advanced Dutch 5 - Doris De Laet
Q2
30
-
-
5

LANG1945-1

Elementary German 2 - Sylvia Deroose
Q2
30
-
-
5

LANG1946-1

Elementary Spanish 2 - Nicole Grutman
Q2
30
-
-
5

LANG1948-1

Elementary Dutch 2 - Claire de Lamotte

30
-
-
5

LANG1955-1

French beginner level 2 - N...

30
-
-
5

Notice this cours is only open to non-French speaking students

LANG0908-2

English for Entrepreneurs - Jonathan Solheid
TA
10
60
-
5

Notice this course is compulsory and only open to students of the entrepreneurship focus

Notice focus open to students who have taken the option "Marketing and strategic intellingence" during the 1st year of Master.

Compulsory courses

GEST3141-1

Advanced business cases in strategic management (+ crisis management) (english language) - Claire Gruslin, Jean Tondeur

30
-
-
5

GEST3142-1

Knowledge Management and Influence (english language) - Claire Gruslin

30
-
-
5

GEST3061-1

Skills portfolio - Louis Esch, David Homburg
TA
-
-
-
5

GSTG0014-4

Placement - Collégialité

-
-
-
10

Optional courses

Choose one of the following courses :

GEST3143-1

Geopolitics and State Security (english language) - Michel Hermans
Q2
30
-
-
5

MARK0786-1

Services Marketing and Management (english language) - Cécile Delcourt
Q2
30
-
-
5


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Caption

Column "Or" = Course Organization
TA:All year
Q1:First quadrimester
Q2:Second quadrimester

Students and Studies Administration - Academic Affairs - Contact : Monique Marcourt, General Director for Education and Training - Developed by SEGI